Artistic library installation with wooden bookshelves, scattered papers on the floor, a low wooden table with small bottles, and a dark floor cushion in the center

An aromatic odyssey in London

Follow your nose to our Fragrant Fables

As a new chapter begins for our Eaux de Parfum—with stories rewritten in the form of evocative fables—an olfactive in-store exploration is the ideal way to experience the new collection. From 23 September - 4 October, Aesop Regent Street will be transformed into a dedicated Fragrant Fables Perfumery, while other stores will host a series of thought-provoking events.

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Split view showing an Aesop fragrance range display on a wooden table on the left, and a sleek retail store interior with a curved counter on the right

Aesop Regent Street, 23-27 September

Noses of London

Those with a nose for unconventional aromas are invited to have the story of their own nasal features captured in the form an artistic memento. Aesop Regent Street will be hosting in-store nose castings, in addition to showcasing the full Fragrant Fables collection for you to peruse.

Book a casting

Aesop Marylebone, 24 September

A literary exchange

Aesop Marylebone introduces the newest fragrance in the collection, Unforeseen Aer Eau de Parfum—a fragrant fable about imperfection. Isabella Burley of Climax Books will host a book exchange event, where a well-thumbed title of your own can be spritzed with scent, and swapped for a new tome.

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Split view featuring an Aesop 'Unforeseen Aer' perfume bottle surrounded by nutmeg on the left, and a wooden retail interior with product shelves on the right

Aesop Marylebone, 24 September

A literary exchange

Aesop Marylebone introduces the newest fragrance in the collection, Unforeseen Aer Eau de Parfum—a fragrant fable about imperfection. Isabella Burley of Climax Books will host a book exchange event, where a well-thumbed title of your own can be spritzed with scent, and swapped for a new tome.

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Split view showing an Aesop 'Above Us, Steorra' perfume bottle next to amber and cardamom on the left, and a modern retail interior with curved arches and sinks on the right

Aesop Seven Dials, 29 September

Fable writing

Highlighting Above Us, Steorra Eau de Parfum—a fragrant fable about chance—Aesop Seven Dials will host a creative writing workshop with Tom Willis, the founder of Soho Reading Series. Discover how to pen your own fable, inspired by aroma.

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