
The story unfolds with a series of unique experiences across London
As a new chapter begins for our Eaux de Parfum—with stories rewritten in the form of evocative fables—an olfactive in-store exploration is the ideal way to experience the new collection.

Scents and sculpture
Those with a nose for unconventional aromas are invited to have the story of their own nasal features captured in the form an artistic memento. Aesop Regent Street will be hosting in-store nose castings, in addition to showcasing the full Fragrant Fables collection for you to peruse.

Fable writing
Delving into the Fragrant Fables collection, Aesop Seven Dials will host a creative writing workshop with Tom Willis, the founder of Soho Reading Series. Discover how to pen your own fable, inspired by aroma, before being invited to share your words with other guests, should you wish to.
The Fragrant Fables
Discover our Fragrant Fables, with new bottles and thought-provoking tales, spanning various aromatic genres.
The Fragrance Finder
Our aromas are as nuanced as the individuals who wear them. And so, virtual assistance is at hand to find the ideal aromatic match for you-or a fellow fragrance enthusiast.

‘Fragrance is the voice of inanimate things’
Mary Webb























